Saturday, November 17, 2012

A reflection on influences to my art

I have always been drawn to Picasso, for reasons unknown to me. And not necessarily for his works, but for the man and personality that he was throughout his life. I'm not necessarily a large admirer of his art, aside from his goat sculpture and his less popoular pieces from the Blue Period. I picked up a book about him on a whim one early, sunny morning, on my way to my doctors appointment. I saw it in the sale bin and felt incredibly drawn to this particular book. Now why I chose this biography over so many that are largely available out there, claiming to describe Picasso's life, loves and artwork with all the recorded evidence available known to be in existence - I am not certain. The fact that it was in the sale bin, would lead many to believe that it could not be a written account of his life worthy of reading. It turns out that this biography was written by one of his one time "illegitimate" grandchildren. I knew a fair bit about the man's work, solely through the teachings of my Art History course in college, but soon came to learn a lot more through the stories of his personal life described in this book. I must admit, it has touched a chord in me because his eccentric lifestyle and life took me back to my childhood when I would visit my grandparents in the country side of Hungary for the summers. Even the times living with my dad at certain intervals throughout my life (my parents were separated by the time I was born and my mother had custody of me). Picasso had many influences on those involved in his life, some good and some bad and I see some resemblances with my grandfather and the way he touched many lives. My grandfather was a stern man, hard working and expected the same from those around him. Much like Picasso I believe. One would think he loved no one but himself, but he had his moments where he showed his love and how deeply he cared for those he loved. He was a jack of all trades, because despite being an engineer his entire life he sought out the teachings of various artist and tradesmen. He lived in a region rich with many artists and tradesmen. In fact, they hold a craft/trades fair in one of the neighboring villages each year.  He and my grandmother bought an old farmhouse in a small village just on the northern part of Lake Balaton after selling their apartment in Tapolca, a city 3 hours from Budapest, our capital. This is a rich region covered with vinyards of various renouned names. This was the playground of my childhood, where my friends, cousins and I  would go roaming in the fields, hiking through the volcanic hills and swimming in the lake. My grandfather built many sculptures and created many interesting crafted things throughout their new property. My one fondest memory was when he built a fort, made out of woven branches. A lifesized fort that you could climb up into and peer out the top of. I believe he was still very much a child trying to live the imagination of his youth, and he lived vacariously through us, his grandchildren, who allowed him to continue living those dreams. He built a fountain in the form of a half  fish- half man, with arms outstretched holding a pan into which he spit out water into a deep well where tadpols, minows and water spiders would swim throughout the hot summers. One of his most famous pieces of work were his his sculpted orange peels. He was developing a book on instructing how to make these sculptures but sadly never completed it having succumbed to colon cancer in 1997. Many of those pieces exist now in a display cabinet at my grandmother's farmhouse, smelling of dried old oranges. To this day that smell evokes in me many great memories and feelings. Much of Picasso's life reminds me of my grandfather and the way he inspired us all. I took much of that for granted as a child, as many children must, not understanding the fleeting of time and the meaningfulness of these creations our loved ones leave behind. If I could achieve as much productivity in creativity and beauty as my grandfather had in his lifetime, I will have lived quite an accomplished life.







My paintings are greatly influenced by my parents and my grandfather. Nature and fauna have held an important sybolism in my family. My father had started to illustrate certain animal totems that had been adopted by certain relatives in our family at some time during my youth, seeing these be repeated in different pieces created by my father I think these came to hold an importance for me as well. I beleive that is why I am drawn to these and have such a strong desire to show hommage to them in my work. Crows/ravens, insects, birds, and rodents just to name a few. These all represent certain characteristics of the various members in my family. And oddly my mother began adopting crows in her own pieces when she worked with her photography, entirely independently of my father's influences. I have also grown fond of the steam punk trend, which was unbeknownst to me to be in existence at the time.  I just happened to find I shared a passion for many things others seemed to have as well. Things that reflect a decayed art behind the most un assuming objects. Things of a time past and forgotten, a romantic/post apocalyptic perception of human evolution and our creations. Clocks, mechanisms of various kinds, old steel objects, utensils. All this drives my passion and makes me want to create. A desire to capture a moment, a time, a feeling of something that brings comfort to me. Brings me back to all my old memories and all loved ones living and long gone. 

Easy Merchandising Tips for Retailers


Here’s a link I came across from DDI, which I thought I would share with you all today. It talks about 3 basic and important points about  Merchandising in your store, one of which touches upon the subject of clutter, which I talked to you about in my last post.
So here it is!

Clutter


Quite often you will find store owners that want to show case as much of their product as possible because they fear that if they don’t show their clients all of their selection they might not come in. This was the template model for most stores in the 1950s. You just stacked a bunch of the same product in pyramids throughout the entire stores windows -  which meant you saw little of what was inside. Nowadays the focus is creating a highlight of what can be found within. The line of direction the eye should travel is to the product(s) directly in the window, which should then invite the customer to see what is inside the store. This creates the intrigue that will bring them into the store and be engulfed with the view of all the wonders the store has inside. And who knows, maybe they will be even inclined to buy a thing or two! In my line of work, I am frequently faced with the challenge of trying to explain to my clients softly that ‘less IS better'. In some cases its like trying to explain to a hoarder that they do not need all those things. No matter how much they seem to understand throughout the process of your giving their store a ‘facelift’, how much they agree and go along with all your changes, there is always one that will try and sneak in a couple more items once you are done and gone. But I try and explain to my clients the exact reasons why the cluttered window doesn’t work, and why careful placement and arrangement of products, colors and props are important to pay close attention to. I mean, that is what we VMs are hired for in the after all - Am I right?
Why is a cluttered and poorly arranged window a sure miss for potential clients you ask. Yes of course they can see you have plenty of product in your window, but a person can only see and absorb so much information through their eyes before it becomes an overload for the processing of all that information. There is a reason why we have an aversion to clutter -  we can’t see the forest for the trees! If you have so many items in your window, a person can’t really see what might be the highlight of the product(s) that you have. They have no chance of becoming interested because there is so much to look at that they don’t even want to bother. It takes just a few seconds for the average consumer to look at a window and determine whether they are intrigued or if they will move on. And window shopping has become somewhat of a favorite pass time for many of them, so you want to optimize that potential. Quite often it is not necessarily the better price or the quality of the item that will draw them into your store, but how well the product is presented to them. History has shown that presentation has a direct impact on sales. We often will read of successful and not so successful marketing campaigns in Quarterly market reviews; and all these tie in with how well the audience could relate to the slogans, the ideas and most importantly - The Image.
To perfectly describe a situation of a cluttered store, I had a client who owned an eyeglass store they had inherited from their father. This was a family business that had been established since the 1950s. Part of its charm was the countless amount of stock they had left over from its former years. The father had stored away frames that had gone out of style at the time, and fortunately for the current owner the retro look has come in, which has provided a vast market for all these frames. The owner was overwhelmed with stock and was very keen to show all the different kinds that were available. Now when I went in to discuss their vision and hopes for the window, they immediately acknowledged the clutter - there was a serious over flow of glasses presented throughout the entire store. They also explained their dilemma - they had no room to put them anywhere else to keep them out of sight. The fact that they understood that there was a problem with the clutter was a step in the right direction; that they didn’t know how to handle it was not an uncommon issue. We all are faced with this problem even in our own homes. That is why the market for optimal organizing units has grown over the years. My challenge was to come up with a solution that would allow them to keep the excess of glasses/frames where they were but have them be aesthetically hidden or stored. My solution: I built a wooden stand that would fit in the glass cases they had sitting in the windows, dating from back in the 60s most likely. These stands sat in an angle and would rest perfectly on the rim of the case so that there was an empty space beneath it. I had another wood board covering the back. This provided a perfect little hidden space underneath where they could store all the extra frames and keep them out of plane sight and still have easy access to them. The stands were all painted bright summer colors, in line with the season, and provided a very clean and chic look that allowed for the window shoppers to actually see the special details of the gorgeous frames. I didn’t need anything too complex. If I added too much more, we would have been back to our original problem. Sometimes the simplest of designs is the best solution.  You need to be able to gauge what works best for the product(s) and space you have, and all of it must be in line with the stores image. Not always an easy feat. At times finding the simplest solution is the hardest thing to do.

Color: Hues & Harmony


http://design-seeds.com
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If you like colors then I recommend you keep a regular watch for what’s new at Design Seeds. Its no coincidence that their slogan is “For All Who Love Color”. If you're looking for inspirations towards your next color harmonies for a wedding theme, your home or business I suggest you take a look at what they have to offer. Their approach is very different from your regular Pantone swatches. The idea behind Design Seeds is to borrow from nature’s beauty in form of an aesthetically pleasingphotograph of some location, object or setting, packed with gorgeous colors and hues, and breaking them down into blocks so it is easier for the viewer to understand what colors or tones it is composed of. This allows for the individual to further understand what it is exactly that they find so pleasing to their eyes. It’s brilliant & I’m in love! Their idea is like a visual story that unravels before your eyes, showing you all the treasures that hide within.
Design Seeds develops a new color story seemingly every week, if not every day! But they are quite clear on explaining that these color stories are developed more as an inspirational tool rather than accurate color values you would use to purchase paint at your local hardware store. They’re great for developing ideas and providing visual representations of ideas. But they do no pretend to be entirely accurate of their color values or have authority on them.
So take a look at what they have and dare to dream!

Color: A Brief History


a French chemist whose findings led to psychological concepts of color harmonies.
Color holds a lot of meaning. Throughout history we have established certain colors to symbolise moods, demeanour, personality, religious & spiritual context, etc. Sir Isaac Newton (16th Century) was the man who discovered that sunlight is composed of colors.  Leonardo Da Vinci is said to have been the first to actually organize colors into the circular color charts we know today. Goethe developed a numbering system to represent colors. Michel Chevreul developed color harmonies and studied their effects on humans. All this knowledge has gradually evolved and is now heavily implied through marketing. We have gathered the knowledge associated with all colors and have figured out ways to use them to target markets in order to maximize peoples reactions and response to them. Colors have evolved into a very complex world of Aesthetic.
Consumerism drives our modern day society, which leads to enriching the economy and holds its balance within our intricate social systems of today. Having the power to bend people’s will is a hot commodity. Color has become a way to explore those avenues in various ways with much diversity. In the 1950s, with the evolution of the advertising world came a great need for understanding color and its manipulation. A company by the name of Patone emerged around that time and began a commercial printing company. In 1956, they hired a recent University graduate, Lawrence Herbert as a part-time employee. At the time, Pantone's major business was producing color charts for cosmetics, fashion, industrial and medical firms. Herbert used his chemistry knowledge to systematize and simplify the company's stock of pigments and production of colored inks. Herbert abandoned his plans to pursue a medical career; by 1962, Herbert was running the ink and printing division at a profit, while the commercial-display division was $50,000 in debt; he subsequently purchased the company's technological assets from his employers and renamed them "Pantone”. The company's primary products include the Pantone Guides, which consist of a large number of small, thin cardboard sheets, printed on one side with a series of related color swatches and then bound into a small "fan deck". The idea behind these swatches was to allow for designers to match specific colors and hues and make the best decision to their ability before a design entered into the production stage. This system has been widely adopted by graphic designers, reproduction and printing houses for a number of years.
For a VM, Color is a huge asset. With it we can evoke emotion, nostalgia & and provoke desire. Be sure to research and understand your colors before you use them. Realize their depths of potential and use them well.

Are themes & props necessary?


So I came across a discussion recently, where one VM was asking if themed props were good to use within a window, in particular if they were affordable: My first concern with this question was first off, how does a VM work with a window without a theme in mind? Whether your idea be conceptual, abstract, era specific, seasonal, modern, futuristic, etc …how does a theme not come into automatic existence?
A theme is essentially a topic. Its exact definition in the dictionary will be something like this:
theme [theem] noun, adjective, verb, themed, them·ing.noun
1. a subject of discourse, discussion, meditation, or composition; topic: "The need for world peace was the theme of the meeting."

Even if it is very vague or lightly implied, there will always be some form of discourse or a story you will be sharing with your audience. Which brings me to my second point. Having themed props is essential to your career. You need to be able to provide a selection of props at any given time, for any window you may be working on. Overtime  you begin to accumulate a collection of props that can be used and reused for various projects. These are an investment that you will need to place some serious coin towards over time. This does not mean that you will not be purchasing new things as well, through the budget you are given. But having props at hand certainly can help bring the costs down for your clients, which is a huge plus. This will most definitely hold you in your client’s good graces once all is said and done and the bill is placed in their hand. Image

WHAT IS VISUAL MERCHANDISING/ WINDOW DISPLAY DESIGN:

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It is the activity and profession of developing floor plans and three-dimensional displays in order to maximise sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. Visual merchandising builds upon or augments the retail design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing. Many elements can be used by visual merchandisers in creating displays including color, lighting, space, product information, sensory inputs (such as smell, touch, and sound), as well as technologies such as digital displays and interactive installations